The Quandary of Competition- Food Trucks vs North Kansas City

There is a lot of talk buzzing around about competition. In truth, there is plenty of room for competition, even coop-petition. Competition keeps businesses relevant, innovative and sustainable. No competition?...

Top 10 Social Media Tips for Business Health

Social Media has opened a lot of doors for businesses. We are able to reach our consumers quicker and more efficiently than ever before. But, not always more effectively. In...

Relationships, Endorsements and Referrals, Oh My!

Not that long ago my son told the world that his mom “knows more people than a mob boss”!  We all laughed, but the truth of that statement was not...

Rockin’ It hard in the Music Business!

Music is in my blood.  There is no getting away from it. One of the highlights of my 3 years in radio was getting to meet some pretty amazing and...

Authenticity and Transparency in Your Personal Brand

It has long been said that people do business with people they “know, like and trust”. In the personal branding process, it is critical to be the same person in...

Bullying in Business?

I thought we were past bullying when we got out of high school. It seems it isn’t so. The more I talk to people the more I am appalled at...

Marketing SOS!

  The conversation goes something like this: “I don’t think my marketing efforts are working. I think I am going to change my focus.” Before we jump ship on your...

Public Relations: Where to Begin

I am often asked why a company or organization should hire a publicist. There are several valuable and viable reasons you should consider a publicist as the next investment for...